Author: Editorial Team

Marketers have been using personalization as a powerful tool in their strategy to improve marketing for many years, and, as marketing technology moves forward, personalized marketing is getting more advanced. Studies show that personalized email campaigns achieve 41% higher click-through rates and 29% higher open rates than non-personalized emails. Furthermore, your customers now expect personalized experiences. In fact, this study found that 32% of your customers...

If you’re considering spending any amount of money on ads to reach your target audience, then you’d better spend it in the right place. That is, somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment. Somewhere like...

It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend's birthday. But then, it happened. I had an impulse to purchase everything. The female empowerment mug? The wine tumbler? The pillow that said "Nap Queen"? I wanted it all. I added everything I liked to my cart. $200. Let's be honest, $200 was...

We are always worried about what a new Google Algorithm change will bring. We are worried that it might have a huge shift on our rankings and the traffic we have might actually end up disappearing on us. However, I’m here to tell you that you can prepare yourself by making a few adjustments to your campaign and the way you approach your content writing....

The most important part of your copy is not your headline, not your offer, and certainly not your benefits. The most important part is your customer. Sounds obvious, right? But in the last few weeks, I've been critiquing some pretty good copy. Very well-written and compelling, too. But if the conversion rate is low (hence, the reason why I was hired to do a critique consultation),...