First things first, what is a CRM? We define CRM as a concept, something much more robust and valuable than a simple sales software used by large companies. CRM is defined as Customer Relationship Management. It is a concept that incorporates software, methodologies, processes, and a change in thinking. A CRM serves as a platform for establishing customer relationships. A well-implemented CRM helps you follow up, manage tasks,...
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Building a multi-channel presence is important to your business because the more touchpoints a client has with you the more the chances are to achieve a purchase. Now, regarding email marketing, a typical misconception is that it doesn’t work anymore. The truth? It is better than social media marketing. Some studies like McKinsey & Company’s have shown that email marketing is three times faster than social media...
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When it comes to writing titles for your products in your Ecommerce, for some people it's a challenge, for us it's the digital voice of your sales person. Sometimes we don't find the right way to communicate but learning how to communicate with your consumer it's a never ending labor. We give you some points to assure you are communicating with a clear and persuasive voice in...
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If you are into B2B marketing, you have probably heard about account-based marketing. We gathered 4 initial steps for you to start working on your own strategy.
During the last year, e-commerce business has dramatically increased due to social distancing and the closure of physical stores. It’s very likely that an important part of your strategy shifted and adapted to fit the circumstances. Today we share 5 ways to expand your e-commerce through omnichannel experiences so you can continue to grow.