First things first, what is a CRM? We define CRM as a concept, something much more robust and valuable than a simple sales software used by large companies. CRM is defined as Customer Relationship Management. It is a concept that incorporates software, methodologies, processes, and a change in thinking. A CRM serves as a platform for establishing customer relationships. A well-implemented CRM helps you follow up, manage tasks,...
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Building a multi-channel presence is important to your business because the more touchpoints a client has with you the more the chances are to achieve a purchase. Now, regarding email marketing, a typical misconception is that it doesn’t work anymore. The truth? It is better than social media marketing. Some studies like McKinsey & Company’s have shown that email marketing is three times faster than social media...
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When it comes to writing titles for your products in your Ecommerce, for some people it's a challenge, for us it's the digital voice of your sales person. Sometimes we don't find the right way to communicate but learning how to communicate with your consumer it's a never ending labor. We give you some points to assure you are communicating with a clear and persuasive voice in...
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If you are into B2B marketing, you have probably heard about account-based marketing. We gathered 4 initial steps for you to start working on your own strategy.
During the last year, e-commerce business has dramatically increased due to social distancing and the closure of physical stores. It’s very likely that an important part of your strategy shifted and adapted to fit the circumstances. Today we share 5 ways to expand your e-commerce through omnichannel experiences so you can continue to grow.
It's often said: A picture is worth a thousand words. Do you know that photography increases conversions because 90% of information transmitted to our brain is visual? We give today some tips and tricks to the new-ones in the photography world or even if you are not new, these tips can help you to improve your photos. In the digital world photos are a key part of...
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We love data! In this article we help you to become a data master because we are aware it´s not an easy task. In our research we found this interesting article "3 Most Common Data Analytics Mistakes (and how to avoid them)" written by Boris Guennewig co-Founder and CTO of Data as a Service company named "smrtr" for sure he knows what he's talking about. Let´s see the...
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The pandemic forced businesses all around the world to accelerate their digital transformation. In the article “Pandemic Accelerated Shift To Digital, And Nobody Is Going Back” the author gives us facts about today's eCommerce situation. One of the main topics we will discuss is the unsaid demand for user experience improvement. Why is this important to your company? Because the digital market is getting full...
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Marketers have been using personalization as a powerful tool in their strategy to improve marketing for many years, and, as marketing technology moves forward, personalized marketing is getting more advanced. Studies show that personalized email campaigns achieve 41% higher click-through rates and 29% higher open rates than non-personalized emails. Furthermore, your customers now expect personalized experiences. In fact, this study found that 32% of your customers...
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If you’re considering spending any amount of money on ads to reach your target audience, then you’d better spend it in the right place. That is, somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment. Somewhere like...
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