Building a multi-channel presence is important to your business because the more touchpoints a client has with you the more the chances are to achieve a purchase. Now, regarding email marketing, a typical misconception is that it doesn’t work anymore. The truth? It is better than social media marketing. Some studies like McKinsey & Company’s have shown that email marketing is three times faster than social media...
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When it comes to writing titles for your products in your Ecommerce, for some people it's a challenge, for us it's the digital voice of your sales person. Sometimes we don't find the right way to communicate but learning how to communicate with your consumer it's a never ending labor. We give you some points to assure you are communicating with a clear and persuasive voice in...
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If you are into B2B marketing, you have probably heard about account-based marketing. We gathered 4 initial steps for you to start working on your own strategy.